On the Small Side, Still All-Volvo | The 2019 Volvo XC40's Design Comes Into Focus

When Volvo's team started out on a quest to design the all-new Volvo XC40, they sat down with customers in three markets and asked what design elements they wanted to see, what they didn't want, and how Volvo's design team could make the XC40 something special, distinct, and worth waiting for.

Well, what they came up with is a game-changer, not to mention a head-turner. The article linked to in the tweet below, written by Ronan Glon of Digital Trends, goes into the nitty-gritty about how Volvo's team went about designing the new 2019 XC40, but we pulled out a few highlights ourselves to share with folks here in the Ocala area.

 

 

Design Highlights from the 2019 Volvo XC40

  • Don't Just Scale Down: One thing customers didn't want from the XC40? They didn't want Volvo to simply scale-down the Volvo XC90 or XC60, despite the popularity of those models. Why? Drivers didn't want others to see the smaller version and assume they simply could not afford a bigger one. So with that, the 2019 Volvo XC40 gets its own personality, though it remains decidedly part of the Volvo family, sharing simple design cues that signal, unquestioningly "Volvo."
  • Volvo Family Styling Cues: Curious as to what those stylistic threads are running throughout the Volvo lineup? Well, there's the Thor's Hammer headlights, which you'll find on the XC40, albeit treated slightly differently; there's the Volvo's signature emblem, blazoned across a horizontal grille.
  • A "tough little robot:" One of the best things we've read about the 2019 XC40's design came from Ian Kettle, the designer in charge or the project; he refers to the intended personality of the XC40 as a "tough little robot," and if that weren’t enough to paint a great mental picture, Ronan Glon expounds in the article, calling it "one that's ready to defend its turn in the urban jungle," which sounds about right to us!

If you'd like to read more about the exciting new design featured in the 2019 Volvo XC40, follow the tweet above all the way to the Digital Trends article. While the upcoming Volvo XC40 isn't available here yet, we'll be your go-to source for information as it makes its way to showrooms eventually. If you'd like to see more of the current Volvo lineup, however, come on out to Ocala today. We're ready to make automotive dreams come true!

Categories: Upcoming models, News, Social

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